CNBC: To Superbowl Spot or not to Superbowl spot: Shareability’s Nick Reed gives his thoughts
“You can spend the money on a Super Bowl spot and create momentum, or you can create a digital campaign that creates a movement,” said Nick Reed, co-founder of digital agency Shareability
Read more: http://www.cnbc.com/2016/02/01/how-to-advertise-during-super-bowl-50-without-a-tv-ad.html