“Shareability is a new breed of media company. So new and innovative that The Chernin Group, lead by media titan Peter Chernin, recently invested in the Los Angeles-based startup. As you might expect, the financing story was covered in the entertainment press, including Variety and The Wrap. Shareability was described as a “viral-video studio” and “branded video maker.” Both are accurate. However, these labels miss the true scope of what Shareability has built. In order to fully appreciate it, you have to know the genesis story.”
“Gunpowder & Sky (G&S), the digital-first studio founded by former Viacom and Endemol executives, as well as Otter Media, announced today an investment in Shareability — the content company behind some of the biggest branded viral hits in recent memory, including Cristiano Ronaldo In Disguise (which counts over 70 million views across YouTube and Facebook.)”
“Gunpowder & Sky — the newly formed digital-focused studio co-founded by Van Toffler, former CEO of Viacom Media Networks Music Group — has invested in and struck a development partnership with Shareability, a startup specializing in branded viral videos.”
“You can spend the money on a Super Bowl spot and create momentum, or you can create a digital campaign that creates a movement,” said Nick Reed, co-founder of digital agency Shareability
Shot two new videos with the always amazing Cristiano Ronaldo, one in public which is always stressful as people recognize him, but his fans are very respectful and two a wonderful fun Christmas video card, look for it in early December.